Who is this course for?
This course is perfect for anyone looking to take their understanding of digital marketing to a higher level and to apply what you've learned to real life projects - whether you are currently working in a marketing role or not.
Entry Requirements
No prior knowledge is required - just a willingness to learn and engage with the content.
What You Will Learn
By the end of this course, you will be able to:
Critique and improve existing marketing strategies
Look at an existing brand's online presence and identify gaps in how their emails, social media, and website work together.
Deconstruct and plan paid advertising campaigns
Map out the target audience, budget, and creative ideas for a paid ad campaign (e.g. Meta or Google Ads) using mock planning templates and free research tools.
Identify why a website might be losing sales
Analyse real-world websites using a checklist to spot why visitors might leave without buying, and suggest specific changes to improve their sales copy and layout.
Interpret marketing reports and data spreadsheets
Look at sample marketing data or case studies to figure out which campaigns worked, which failed, and what a business should do next based on those numbers
Course Aim
Introduce learners to the keep concepts of Digital Marketing
Course Length
6 Weeks, 3 Hours per week. 18GLH Total.
What You Will Need to Bring
Yourself and willingness to learn! Computers will be provided for digital sessions, but you may want to bring a notebook and pen with you.
How You Will Learn
Here are the 4 core teaching methods we will use for the improvers' course:
1. Reverse-Engineering & Audits (The ""Detective"" Method)
Students will look at live, public-facing marketing from real UK brands and deconstruct it.
2. Sandbox Simulations (Mock Data & Templates)
Since students may not have access to live, paid dashboards (like Google Ads or Meta Business Manager), we will use ""sandbox"" environments.
3. Scenario-Based ""What Would You Do?"" Case Studies
We will use realistic business dilemmas to develop strategic thinking. This mimics the exact type of problem-solving required in a marketing job interview.
4. Group ""Dragon’s Den"" Style Pitching
To practice the communication side of marketing, students will work in small groups to plan a hypothetical campaign.
How you will be assessed
Coursework/Assignments, No formal assessment (Attendance only)
Where Next
Digital Marketing Bootcamp
L2 Business Start Up
Will learners gain a qualification?
No, you will receive a Certificate of Completion only
