Who is this course for?
This course is perfect for anyone looking to better understand the world of digital marketing - whether you are currently working in a marketing role or not.
Entry Requirements
No prior knowledge is required - just a willingness to learn and engage with the content.
What You Will Learn
"By the end of this course, you will be able to:
Understand how digital marketing works
Explain the basics of digital marketing and how businesses use different online channels to reach their target audience.
Get found on Google
Carry out basic keyword research and understand how to use search engine optimisation (SEO) and paid ads to drive traffic to a website.
Plan social media and content
Choose the right social media platforms for a business and create a simple content calendar to engage customers.
Measure your success
Look at basic marketing data to see how well your campaigns are performing and understand what the numbers mean."
Course Aim
Introduce learners to the keep concepts of Digital Marketing
Course Length
6 Weeks, 3 Hours per week. 18GLH Total.
What You Will Need to Bring
Yourself and willingness to learn! Computers will be provided for digital sessions, but you may want to bring a notebook and pen with you.
How You Will Learn
Here are the 4 main teaching methods we will use:
1. Interactive Bitesize Lectures
Instead of long, dry presentations, we will use short, 15-30-minute explanations of core concepts followed by immediate discussion.
2. Live ""Walkthroughs"" and Show-and-Tell
We will share screens and look at real-world tools together in real-time. Students will see exactly how to navigate Google Analytics, set up a Facebook ad, or research keywords, rather than just reading about it in a textbook.
3. Hands-On Practical Exercises
Students learn digital marketing best by doing. Students will jump straight into practical tasks, such as:
Writing a Google text ad.
Creating a mock one-week social media calendar.
Analysing a basic mock data spreadsheet to find the best-performing ad.
4. Real-World Case Studies
We will look at familiar UK brands (from small local businesses to high street names) to see what they are doing right—and what they are doing wrong.
Where Next
Digital Marketing Improvers
Will learners gain a qualification?
No, it is for personal development only
