Course Name
Digital Marketing Improvers
Who is this course for?
This course is perfect for anyone looking to take their digital marketing skills to the next level and apply what you learn to real life projects, whether you already work in marketing or not.
Entry Requirements
A good understanding of digital marketing strategies, or completion of the beginners course.
What You Will Learn
By the end of this course, you will be able to:
Improve current marketing plans
Look at a brand's online activity and spot ways to make their emails, social media, and website work better together.
Plan paid ad campaigns
Map out target customers, budgets, and advert ideas for platforms like Meta or Google Ads using free research tools and planning sheets.
Find out why websites lose sales
Use a simple checklist to check real websites, figure out why visitors leave without buying, and suggest clear ways to fix the text and layout.
Understand marketing data
Read sample reports to see which campaigns worked, which failed, and what a business should do next based on the numbers.
Course Aim
Enhance learners knowledge of Digital Marketing
Course Length
6 weeks, 3 hours per week. 18 guided learning hours in total.
What You Will Need to Bring
Yourself and willingness to learn! Computers will be provided for digital sessions, but you may want to bring a notebook and pen with you.
How You Will Learn
We will teach you through short classroom talks, hands on exercises, group discussions, and self study modules. You only need to bring yourself and a willingness to learn! Computers are provided for all digital sessions, but you may also want to bring a notebook and pen.
1. Reverse-Engineering & Audits (The "Detective" Method)
Students will look at live, public-facing marketing from real UK brands and deconstruct it.
2. Sandbox Simulations (Mock Data & Templates)
Since students may not have access to live, paid dashboards (like Google Ads or Meta Business Manager), we will use "sandbox" environments.
3. Scenario-Based "What Would You Do?" Case Studies
We will use realistic business dilemmas to develop strategic thinking. This mimics the exact type of problem-solving required in a marketing job interview.
4. Group "Dragon’s Den" Style Pitching
To practice the communication side of marketing, students will work in small groups to plan a hypothetical campaign.
How you will be assessed
Coursework/Assignments, No formal assessment (Attendance only)
Where Next
L2 Business Start Up
Will learners gain a qualification?
No, it is for personal development only
