Course Name
Digital Marketing Beginners
Who is this course for?
This course is perfect for anyone who wants to learn about digital marketing, whether you already work in marketing or are brand new to it.
Entry Requirements
You do not need any prior knowledge, just a willingness to learn and join in with the course.
What You Will Learn
By the end of this course, you will be able to:
Understand digital marketing
Learn how online marketing works and how businesses use different websites and platforms to reach their customers.
Get found on Google
Find out how to choose the right keywords and use search engine optimisation (SEO) and paid ads to bring visitors to a website.
Plan social media and content
Choose the best social media platforms for a business and build a simple planner to post content that customers love.
Measure your success
Understand basic marketing data to see how well your projects are working and what the numbers mean.
Course Aim
Introduce learners to the key concepts of digital marketing.
Course Length
6 weeks, 3 hours per week. 18 guided learning hours in total.
What You Will Need to Bring
Just bring yourself and a willingness to learn! Computers will be provided for all digital sessions, but you may also want to bring a notebook and pen.
How You Will Learn
We will teach you through a mix of short talks, live screen guides, practical tasks, and real world examples. Instead of long lectures, we will explain key ideas in quick 15 to 30 minute chats, followed by group discussion. You will see live step by step guides for real tools like Google Analytics and Facebook ads, then jump straight into hands on tasks like writing Google ads and creating social media plans. We will also look at well known UK businesses, from local shops to big high street brands, to see what works well and what does not.
Where Next
Digital Marketing Improvers
Will learners gain a qualification?
No, it is just for personal development but you will receive Certificate of Completion.
